Excerpt from Baylor University ISR Case Study on Purposeful Design by Byron R. Johnson and William Wubbenhorst

Purposeful Design not only represents an innovative approach to social enterprise, but also serves as a poster child for collaboration with other community-based organizations in Indianapolis. As a type of spin-off and extension of Wheeler Mission, Purposeful Design provides many opportunities for individuals in Wheeler’s transitional housing residents to successfully transition into economic independence and further growth. PD’s skill in community collaboration is also evidenced through its networking with secular community-based organizations, such as We Bloom, inc. through its Advance! classes. While maintaining a strong leadership team and practicing “business smarts” and creativity are important elements with the PD model, foundational to PD’s success is continually looking to the Lord to lead and provide. PD’s work among the poor is at its core a walk of faith.

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